Craftbeer is known for being a little more adventurous in taste, but generally the marketing tends to be a little toned down and the focus on the beer. Unless of course you’re RedTruck and you feel like dropping a truck from the sky onto hard pavement. Why? Well, we’re not really sure but it’s awesome so who cares. Smash the truck!
All Photos: Beer Image
Anyone showing up in a red truck was rewarded with their very own toolbox. Pretty cool door prize. Our fav was the guy who showed up in a cardboard truck painted red. Nobody said it had to run, right?
Upon entry you received your RedTruckBeer VIP keys, oh and a couple of beers + food (the tacos were amazing) “All registered Red Truck Drivers will have unlimited access to exclusive events, benefits, and so much more.” (redtruckbeer.com) After plugging the key in and searching around we found a pretty slick rendering of what the future Red Truck Brewery will look like. About all that needs to be said is WOW! Can’t wait!
Ok, back to truck smashing. A DJ was on hand to pump up the crowd from atop another red truck (not the one that got smashed) Truck Drop was set for 4pm so the crowd had a chance to enjoy a few tasty Red Truck brews before the action. Don’t drink and drive, especially if your truck is hanging from a crane.
And it’s time for Truck Drop! The moment of release, falling, falling, falling annnnnnnd…..
Well done Red Truck! That truck didn’t know what hit it! (we do, it was the ground. the very very hard ground) Congrats on the ground-breaking and we look forward to the new brewery!